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2011 Annual Report

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Tiletoria

 

Tiletoria specialises in ceramic and porcelain wall and
floor tiles. During the year it added to that basket by broadening the range to include some granite and marble. It also extended its range of taps, sanitary ware, bathroom accessories, basin cabinets, etc.

Tiletoria opened in Johannesburg (DecoPark, North Riding) in June 2010. The branch is gearing up to become a major player in the Gauteng region. Initial trading has been good and this branch shows enormous potential.

In July 2010 Tiletoria relocated its branch in Durban to
larger premises. The resultant disruption to business was greater than anticipated and turnover in the new branch has been lower than expected. Steps have been
taken to improve the branch and management
 
   

expects an improved year there with all the new facilities which are in place. Two factory shops have also been opened – one in Cape Town and one in Durban – to sell lower priced and discounted stock.

Trading conditions in the building materials sector during the year have been tough. The construction sector in South Africa is struggling to shake off the effects of the recession. Notwithstanding this, Tiletoria
increased its turnover by 46% to over R250 million, but
profitability fell as once-off costs of the two new branches in Johannesburg and Durban were expensed.
As a result, Tiletoria did not make a meaningful contribution to the Invicta Group operating profit during the year under review.

Trading conditions in the coming year are expected to
be as tough as in the past year. It will be a year of consolidation for Tiletoria and management will focus
on ensuring that all branches are profitable and that the business is cash positive.