Tony Sinclair


Geoff Balshaw


“The willingness and ability to evolve and adapt to the ever-changing market conditions, together with discipline, focus and good communication in the Capital Equipment Group, has assisted to maintain momentum and growth.”

2017 Review of Operations

The Capital Equipment Group (CEG) has performed exceptionally well in difficult trading markets achieving a record operating profit.

  • Revenue up 10.5%
  • Operating profit up 29.8%
  • Debtors well managed
  • Margin management and cost containment
  • Return on Capital employed up 21.2%
  • Positive cash generation

The companies forming part of CEG




Agricultural Replacement Parts

Landboupart is a distributor of spare parts for Massey Ferguson, Landini, John Deere, Perkins, IH (Melrose) and Carraro throughout Southern Africa.

The company has been part of CEG since 2010 and is based in Johannesburg.



Agricultural Equipment

Northmec, established in 1869, is the oldest full line importer and one of the leading distributors of agricultural equipment in Southern Africa.

Northmec represents CASEIH tractors and combine harvesters, including many other well-known agricultural brands as well. The division sells, amongst other, tractors, combine harvesters, balers, ploughs and sprayers – in fact almost everything a farmer needs, from soil preparation to harvesting.

Northmec’s products are distributed through 17 branches and more than 35 dealers strategically situated in the SA grain areas.


New Holland

Agricultural Equipment

New Holland SA, a market leader in the South African agricultural industry, imports and wholesales a broad range of products, including New Holland tractors, harvesters, balers and hay equipment, specialised Braud grape harvesters, MaschioGaspardo implements, santaIzabel offsets, Camara spreaders, Geringhoff headers and Miller sprayers. Products are distributed and supported by 89 independntly owned outlets.

Construction & Mining

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HPE Africa

Earth moving Equipment

HPE has established a strong presence in South Africa in the past fourteen years through its quality, branded heavy earthmoving equipment. HPE distributes a globally leading brand of construction equipment manufactured by Hyundai Heavy industries.

The company continues to distribute six product lines throughout South Africa including crawler excavators, wheel loaders, wheel excavators, wheel excavators, mini-excavators, backhoe loaders, skid-steer loaders and crushing and screening equipment and ground-engaging tools.

HPE Africa is well represented in South Africa with the head office based in Jet Park and branches in Durban, East London, Port Elizabeth, Western Cape and Polokwane.


Disa Equipment

Earth moving Equipment

Disa Equipment Pty Ltd is the official Distributor of Doosan Construction Equipment and Everdigm hydraulic hammers and attachments.

Doosan is a globally leading brand of construction equipment manufactured by Doosan Infracore South Korea and is one of the larger construction-equipment manufacturers in the world.

Disa Equipment, t/a Doosan, continues to distribute all four product lines throughout Souther Africa, namely excavators, wheel loaders, articulated dump trucks and hydraulic hammers.

Disa Equipment’s branch and distributor network retains its corporate identity and operates separately from Invicta’s other construction operations.

The company has branches in Durban, Johannesburg and Wolmaransstad and dealers in Cape Town, East London, Middelburg, Bloemfontein and Pietersburg.


Case Construction South Africa

Construction equipment

CASE Construction South Africa imports and distributes construction and earthmoving equipment throughout Southern Africa. The company has an extensive distribution network of branches and dealerships in the major centres of south Africa and surrounding countries.



Construction & Turf Equipment

CSE imports and distributes construction, earthmoving and turf related machinery. During its 47-year existence, it has established a mature market penetration with brands such as Jacobson, Ransomes, Cushman and Ryan turf-grooming equipment. The company has an extensive distribution network of branches and dealerships in the major centres of South Africa and surrounding countries



Golf Car Hire

A golf car rental company with over 1000 cars in its fleet, having contracts with most of the major golf courses in the country and the Million Dollar Golf tournament each year. Cartcom has been part of the Invicta Group for the past nine years.

Cartcom has branches in Isando and George and is represented in cape Town, Pinetown and Port Elizabeth through the CSE network.

Equipment Spare Parts



ESP Africa is a leading South African multi-brand distributor, established in 1980. ESP specialises in the procurement and distribution of high quality aftermarket replacement parts, including ground engaging tools, undercarriage for earthmoving equipment and parts for heavy duty diesel engines.

In addition, ESP is able to repair and recondition the undercarriage for most makes of earthmoving machinery, through three ESP workshops in Johannesburg, Cape Town and Durban.

ESP has ten branches in South Africa.


Kian Ann Engineering Pty Ltd

Heavy Machinery Parts & Diesel Engine Components

Established in 1965, Kian Ann Engineering Pty Ltd is one of the world’s largest independent distributors of heavy machinery parts and diesel engine components. Their products are used for excavators, bulldozers, wheel loaders, motor graders, trucks, trailers, power generation sets and marine engines. The machine brands that the Group’s products support include Caterpillar, Komatsu, Cummins, Hitachi, Kobelco, Sumitomo, Mercedes Benz, Volvo, Scania, Man, BPW, Hyundai, Samsung and Daewoo / Doosan.

Kian Ann distributes to over 50 countries covering Southeast Asia, Central Asia, China, Australia, New Zealand, Europe, Russia, the Middle East, Africa, Papua New Guinea, the Solomon Islands, North and South America and beyond.



Forklift Equipment



Distributor of TCM Forklifts

This division was acquired on 1 June 2009 and is the sole distributor in South Africa for TCM forklift trucks. The TCM brand is known for its toughness and durability and has one of the highest resale values in the markets in which they operate. Criterion has developed a fully-fledged network of branches, depots and service areas.